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During a specialized seminar organized by the Food Export Council, entrepreneurship and digital marketing expert Dr. Doaa Fathy asserted that e-commerce and digital transformation have evolved from strategic options into absolute necessities for Egyptian firms eyeing global markets. Speaking at the "Gate to E-Commerce Excellence" workshop, Dr. Fathy emphasized that international success begins with a profound understanding of digital marketing strategies and the effective use of Artificial Intelligence to craft professional, high-impact content.

Dr. Fathy highlighted that the core of marketing lies in persuading global consumers through precise market analysis and audience targeting. She noted that while AI tools have revolutionized content creation, the human element of "honesty" remains the cornerstone of any sustainable brand. For food exporters, building a brand that resonates with international consumers requires more than just showcasing a product; it demands establishing a credible identity that builds long-term loyalty and drives repeat sales across borders.