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Hongqi, one of China’s leading automakers, is gearing up for the global unveiling of its all-electric sport utility vehicle (SUV), the "EHS4," tomorrow, Monday, in Venice, Italy. This move comes as part of the brand's international expansion strategy, with the new model marking the first vehicle developed by the company specifically to meet the demands of the European market.

Launch Event Details in Italy

The historic Scuola Grande di Santa Maria della Misericordia in Venice will host the official unveiling ceremony, with a prominent attendance of top European dealers, media representatives, and automotive industry experts. The company views this event as a pivotal milestone to strengthen its presence in Europe, presenting its new vehicle as a symbol blending luxury with modern Eastern elegance.

Advanced Electric Performance and Integrated Safety Systems

In terms of performance, the "Hongqi EHS4" offers a driving range of up to 470 kilometers on a single charge, supported by fast-charging technology that replenishes the battery in approximately 20 minutes, making it an ideal choice for daily commutes. Additionally, the cabin boasts an interior space utilization rate of 87.4% to ensure maximum spaciousness and practicality for passengers.

Regarding safety, the automaker has equipped the vehicle with 7 airbags and an advanced suite of intelligent driver-assistance systems. The development of this model draws upon the engineering heritage of its parent company, FAW Group, which brings over 70 years of automotive manufacturing experience to guarantee the highest levels of reliability and a smooth driving experience.

A Design Identity Blending Authenticity with Modernity

The vehicle adopts a modern European neo-classical design language that cleverly merges Eastern heritage touches with global aesthetic standards, tailored to European consumer tastes. This is highlighted in the exterior "Celadon" paint finish, inspired by traditional Chinese Longquan porcelain, alongside the innovative headlights known as "Infinite Gravity Eyes," extending into the cabin, which is adorned with a crystal control knob that enhances its luxurious feel.