From the Job Market to Business Growth: SHE CAN – Tech & AI Opens New Doors for Professionals and Entrepreneurs in the Age of AI
Over a single day, the third edition of “SHE CAN – Tech & AI Edition” brought together people looking to develop their careers, SME owners, and entrepreneurs to explore the opportunities AI offers in the job market and in running and growing a business. Entreprenelle, the leading social enterprise across the Middle East and North Africa, organized the event.
This edition welcomed more than 3000 visitors and 40 speakers, and was supported by its 50 strategic partners.
The 13 sessions were designed as one continuous journey, starting with career development, moving through shared topics, and closing with business growth and management.
The first six sessions examined AI’s impact on CV screening, candidate assessments, and hiring decisions, as well as human skills and digital presence. They also covered using AI tools to discover jobs, scholarships, programs, and mentors. The stage closed with sessions on continuous learning and on organizing priorities and daily routines.
Midway through the day, attendees discussed two shared topics. The first was vibe coding, or AI-assisted programming, as a way to turn ideas into apps and tools. The second was the limits of trusting AI-generated answers and the need to verify their accuracy.
The final five sessions focused on the needs of SME owners and entrepreneurs. They explored the one-person business model and how much a founder can manage across the different parts of a business. Discussions then turned to automation: which tasks can be automated, which require human input, whether automation is worth the investment, and how it affects employees’ roles. The sessions also looked at personalizing the customer experience with AI tools to drive sales and customer loyalty, and at using sales and operational data to make better decisions. They closed by examining how to assess the real value of investing in AI, and when to build, buy, or use existing tools.
Ms. Rania Ayman, Founder and CEO of Entreprenelle, said: “We wanted this year’s SHE CAN – Tech & AI to be one journey, where each participant starts with a question of their own and then discovers what they share with others. Women looking to develop their careers and women entrepreneurs face the same question today: how can they use AI thoughtfully and confidently without giving up their independent judgment? That is why we made sure the sessions focused on practical application and offered participants ideas they can act on, whether that means improving a CV, trying a new tool, or rethinking how they run their business. At Entreprenelle, we believe that when women have access to this practical knowledge and the tools they need, they can strengthen their presence in the tech sector. This is what we continue to work toward with our partners in Egypt and across the Middle East and North Africa.”
It is worth noting that this edition was held under the auspices of the National Council for Women and the Information Technology Industry Development Agency (ITIDA) at Creativa Innovation Hub – Sultan Hussein Kamel Palace. It was supported by Kuwait Finance House – Egypt (KFH-Egypt), e& Egypt, and Easy Orders, in partnership with Mount Communication.
This edition builds on the success of the first edition, held in October 2024, which explored the integration of artificial intelligence into business management, professional development, digital marketing, and e-commerce.
Through SHE CAN, Entrepreneurial aims to organize events that keep pace with evolving trends in the job market and entrepreneurship, providing women with opportunities to learn, acquire new skills, and build professional networks, while empowering them to make the most of the opportunities offered by technology and artificial intelligence.
