Valu Disburses EGP 15 Million in Financing Through Digital ”El Gameya” Product in Q3 2026

Sunday 15 November 2026 08:31

Valu, MENA’s leading financial technology powerhouse, announced the disbursement of EGP 15 million in financing through its new digital rotating savings and credit product, "El Gameya," launched via its mobile app during the third quarter of 2026.

Digital "El Gameya" Performance Indicators

According to the company’s financial results for the first nine months of 2026, the new product successfully served 225 unique customers, recording an average transaction value of EGP 66,000 per customer. This launch aligns with Valu’s strategy to diversify its digital portfolio beyond traditional consumer finance. During the fourth quarter of the year, the company is focusing on scaling both the "El Gameya" and "Shift" programs alongside expanding merchant partnerships to build an integrated financial ecosystem.

Strong Surge in Profits and Revenues

On the broader financial front, Valu achieved remarkable growth in net profit during the first nine months of 2026, jumping 35% year-on-year to reach EGP 731 million, backed by a 36% increase in total revenues to EGP 5.33 billion.

Continued Leadership and an Integrated Ecosystem

Valu continues to cement its position as the first consumer-finance FinTech company listed on the Egyptian Exchange (EGX), bolstered by its strategic partnership following Amazon’s direct equity stake acquisition in the company. Valu offers Buy-Now, Pay-Later (BNPL) solutions through its "U" product across more than 9,000 points of sale and e-commerce platforms, providing flexible installment plans of up to 60 months covering vital sectors such as home appliances, home finishing, solar energy, education, and healthcare.

Furthermore, Valu’s product suite extends to investment, savings, instant cashback solutions, and high-ticket financing of up to EGP 60 million through innovative offerings including "Valu Invest" (featuring the AZ Valu fund and the EFG Hermes ONE app), "Sha2labaz," "Ulter," and the e-commerce platform "Shop’IT." The company also delivers comprehensive corporate solutions via "Valu Business," alongside its prepaid and co-branded credit cards issued in collaboration with Visa.