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Smart Egypt is betting on launching more new models and expanding its branch network in the local market as part of its plan to enhance the brand's presence and increase its reach among customers, in conjunction with its strategy to continue offering electric vehicles (EVs) and modern technologies.

Fatma Abdel Hafeez, General Manager of Smart Egypt, told Al Mal in exclusive statements that introducing new models and inaugurating new branches are among the company's top priorities for the coming period, building on the strong results the brand has recently achieved in the Egyptian market.

She added that the company opened its third branch in Egypt today in the "District 5" area of New Cairo, as part of its plan to enhance its geographical footprint and reach a larger customer base. She noted that expanding the branch network is a main pillar the company relies on to support Smart's presence locally.

Abdel Hafeez explained that Smart Egypt aims, during the upcoming period, to continue introducing new models tailored to market and customer needs, parallel to expanding its points of sale and services. This strategy is designed to strengthen the brand's position and support its growth plans in Egypt.

She pointed out that the company's policy is anchored in offering EVs powered by advanced technology, highlighting that Smart is one of the pioneering brands to introduce electric cars to the Egyptian market. This aligns with broader trends aimed at supporting the transition to clean energy.

She emphasized that the shift toward clean energy is an area of growing focus for the company, in light of the state's directives toward sustainability, environmental conservation, and rationalizing energy consumption. Smart is actively working to provide mobility solutions based on modern electric technology, she clarified.

The General Manager added that Smart Egypt is keen on incorporating the latest available technologies into the vehicles it launches in the local market, leveraging its partnerships with several global entities specializing in the automotive and tech industries.

She concluded by noting that the marketing and expansion plans currently being implemented by Smart Egypt aim to solidify the brand’s standing in the local market—whether through launching new models, expanding geographically, or developing the customer service ecosystem. She stressed that the coming period will witness further moves in this direction.