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Madinet Masr, one of Egypt’s leading urban community developers, has officially introduced its subsidiary, Doors Real Estate, to the market. The launch aligns with Madinet Masr's broader strategy to build a comprehensive ecosystem that spans the entire real estate value chain. Since its inception on April 1, 2024, Doors Real Estate has rapidly established a formidable market presence, achieving EGP 122 billion in cumulative sales and cementing its position as a leading real estate brokerage in Egypt.

Capitalizing on its accelerated domestic growth, the company successfully executed its regional expansion strategy by opening a new branch in the Kingdom of Saudi Arabia in 2026.

Integrated Business Lines

Doors Real Estate operates through two highly integrated business lines designed to serve both property developers and individual clients across the residential and commercial sectors:

Business LineOperational Focus & Strategic Value

Doors ConsultancyServes as a strategic growth partner for developers. Services encompass the full project lifecycle, including concept development, product structuring, pricing strategies, market positioning, marketing coordination, and sales enablement. The division bridges systematic market analysis with practical execution to accelerate sales and maximize commercial potential.

Doors BrokerageDelivers a client-centric brokerage model anchored in operational efficiency, specialized sales capabilities, and strict service standards. By combining market transparency with rapid execution, it enables clients to confidently evaluate real estate opportunities and build long-term, trust-based relationships.

Executive Insights and Strategic Vision

The official market introduction underscores the subsidiary's transition into a central component of the Madinet Masr ecosystem, designed to bridge the gap between high-level market strategy and disciplined commercial execution.

Eng. Abdallah Sallam, President and CEO of Madinet Masr: Highlighted that Doors Real Estate was built to support the sector with specialized, value-driven solutions. "With EGP 122 billion in sales since inception and our expansion into Saudi Arabia this year, Doors Real Estate has proven its capacity for commercial growth and market penetration. Today, it is officially presented as a vital part of the broader Madinet Masr ecosystem, reflecting our strategy to expand across the real estate value chain and create sustainable value for developers, clients, and shareholders."

Maged Tobgi, CEO of Doors Real Estate: Emphasized the company's commitment to transparency and client-focused service. "We built Doors with a clear ambition to offer a more integrated approach in a dynamic market. As we expand into Saudi Arabia, we remain focused on combining deep market understanding with disciplined execution. Through our Consultancy and Brokerage divisions, we bridge strategy with execution, providing the expertise required to make informed decisions and achieve tangible results."