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OPPO is accelerating its expansion in Egypt with the opening of a new flagship store at Town Center Cairo Mall, alongside plans to scale up investments in the country.

The move reflects OPPO’s confidence in Egypt’s growing consumer market and its role as a strategic hub for regional operations. The company has already invested over USD 20 million locally and aims to increase its investments to USD 50 million in the near future.

A key component of this investment strategy includes the development of an advanced manufacturing facility, designed to support industrial growth and create new job opportunities, aligning with Egypt’s economic development and digital transformation goals.

The new retail location is designed to offer an immersive customer experience, showcasing OPPO’s latest smart devices and innovations in a modern, accessible environment.

In addition to retail expansion, OPPO is enhancing its after-sales capabilities through an extended service network and customer-focused initiatives, ensuring higher satisfaction and long-term engagement.

With operations spanning more than 70 countries and a strong global innovation ecosystem, OPPO continues to position itself as a leading player in the smart technology sector, leveraging its expertise to support digital transformation in emerging markets such as Egypt.