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Human Mobile Devices (HMD), the European brand renowned for designing technology around real human needs, has officially launched its new audio brand DUB in Egypt. DUB offers consumers innovative ways to enjoy music and express their personalities with style and confidence.

“People already know HMD for creating honest, practical, and human-centered technology. DUB takes that spirit and amplifies it,” said Tamer El Gamal, General Manager of HMD Egypt and North Africa. “It’s bold, expressive, and designed for modern life, where sound is part of identity. DUB isn’t just something you wear; it’s something you feel.”

El Gamal added:
“Our goal is to enhance the consumer experience in Egypt by providing smart, user-friendly technology that supports an active, balanced lifestyle and enables users to express their personalities freely. We also prioritize strong technical support and after-sales services to ensure a fully integrated HMD experience in Egypt.”

DUB: Hear What Matters

DUB delivers a premium audio experience for people navigating digital, social, and emotional noise yet seeking clarity. The product line includes three series:

P-Series: Stylish and approachable for casual listeners.

S-Series: Balances style and performance with Dolby Audio™ and Environmental Noise Cancellation.

X-Series: Premium audio led by the flagship DUB X50 Pro, offering rich, balanced sound, Active Noise Cancellation, AI-powered four-mic ENC, 60-hour battery life, fast charging, automatic in-ear detection, multipoint connectivity, and voice assistant integration.

The HMD DUB Audio app allows users to personalize their sound experience, reflecting HMD’s philosophy that technology should enhance life, not distract from it.