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Samsung Electronics secured the top position in the Middle East smartphone market in the second quarter of this year, but it ranked third in Southeast Asia amid competition with Chinese companies.
According to market research firm Canalys on the 16th, Xiaomi recorded a market share of 19% to take the top spot in the Southeast Asian smartphone market in the second quarter of this year, followed by Transsion and Samsung Electronics with 18% and 17%, respectively. Oppo and Vivo ranked fourth and fifth with 14% and 11%, respectively.
Transsion, a leading Chinese company that primarily sells low-cost smartphones priced between 100,000 won and 200,000 won in Africa and South Asia, is evaluated to have effectively dominated the Southeast Asian market, except for Samsung. Xiaomi reclaimed the top position for the first time since the second quarter of 2021 with shipments of 4.7 million units. Canalys analyzed that the strong sales of the Redmi series and the expansion of distribution networks contributed to this.

In contrast, Samsung recorded a 34% market share to take first place in the Middle East market, achieving strong performance. Xiaomi was in second place with 17%, while Transsion held third place with 15%, and Honor surpassed Apple (8%) to land in fourth place with 10%. Although the ranking of the top three companies remains the same as last year, Samsung doubled its market share gap with Xiaomi from 8 percentage points last year to this year.
Canalys noted, "Samsung is strategically deploying its mid-range Galaxy A series to achieve results across the region." The market response to the Galaxy S25 series and S24 FE also appears to be positive.