Samsung Egypt Launches “Intelligence Without Limits” Campaign, Introducing New AI-Powered Galaxy A Series
Reinforcing its commitment to innovation and expanding access to intelligent mobile experiences, Samsung Electronics Egypt has unveiled its latest campaign, “Intelligence Without Limits,” spotlighting the company’s vision to democratize AI by embedding advanced features across its device lineup. The campaign also marks the debut of Samsung’s new AI-powered Galaxy A Series smartphones in the Egyptian market.
Targeting a younger, tech-savvy audience, the campaign features a creative collaboration with two of Egypt’s leading youth icons: music star Wegz and international footballer Omar Marmoush. Together, they present a unique promotional track that blends inspiring lyrics with the cutting-edge features of the Galaxy A Series—offering a compelling fusion of technology, music, and contemporary culture.
Haitham Fakhar, Head of Mobile Products at Samsung Electronics Egypt, commented:
> “At Samsung, we believe AI is a transformative tool that empowers users to take control of their digital lives in smarter, more intuitive ways. Through the new Galaxy A Series, we’re making these advanced features more accessible—particularly for younger users seeking high performance at an affordable price point. This campaign reflects our commitment to speaking the language of youth by merging smart tech with creative expression.”
AI Comes to the Midrange: New Galaxy A Devices Launched
Samsung has officially introduced its latest Galaxy A models—the Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G—bringing many of the AI-powered features previously exclusive to the flagship Galaxy S24 to a broader audience. These new devices represent a major step in Samsung’s strategy to scale AI across all product tiers.
Each phone in the new Galaxy A lineup comes equipped with next-generation AI tools under the theme “Awesome Intelligence.” Notable features include:
Circle to Search: An intuitive search function that allows users to identify and explore any on-screen item simply by drawing a circle around it—without leaving the current app or switching windows.
Best Face (exclusive to Galaxy A56): A smart photography tool that lets users select the best facial expression for each person in a group photo and combine them into a single perfect shot—delivering professional results effortlessly.
With these enhancements, Samsung reinforces its commitment to integrating premium-level innovations into its midrange devices, enriching users’ digital lifestyles with intelligent tools tailored for everyday convenience