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Samsung Electronics Egypt has unveiled its latest range of AI-powered home appliances, reflecting the company’s ongoing commitment to developing advanced technological solutions that enhance the user experience in Egyptian homes. The launch event, held under the theme

“AI Home: The Future is Now”, is part of Samsung’s ambitious strategy to promote smart living by integrating artificial intelligence into consumer products—transforming traditional appliances into more connected and efficient systems. In this context, Byungmoo (Theo) Shin, President and CEO of Samsung Electronics Egypt, stated: "At Samsung Electronics Egypt, we believe the Egyptian market holds tremendous potential and a genuine passion for advancement, which is why it remains at the heart of our strategy. Through our ambitious vision and ongoing investments, we aim to lead the market and deliver technologies that make a real difference in users' lives. Our commitment is to provide Egyptian consumers with the same premium experience we offer globally, through a comprehensive ecosystem of smart innovations tailored to their daily needs.

Sherif Shehata, Head of the TV and Home Appliances Division at Samsung Electronics Egypt, added:

"The launch of our new smart devices is aligned with our strategic vision to lead digital transformation in the Egyptian market. At Samsung, we are committed to leveraging the latest technological advancements to meet customer expectations and offer sustainable solutions that truly improve daily life. This step underscores our ongoing dedication to innovation and further strengthens Samsung’s position as a leading technology innovator both locally and globally."* He continued: *"This year, we were keen to introduce a distinctive lineup of AI-powered home innovations that mark a qualitative leap in the concept of home comfort. This includes the launch of Samsung’s 2025 TV series, featuring **Neo QLED 8K, Neo QLED, OLED**, and **QLED** models—reinforcing our leadership in the smart home appliances market. We also introduced our latest home devices, such as the **Side by Side smart refrigerator**, offering*