Samsung Showcases the Future of AI with Launch of Next-Gen Home Appliances in Egypt
Samsung Electronics Egypt unveiled its latest lineup of AI-powered home appliances during a high-profile launch event under the theme “AI Home: The Future is Now”, reinforcing the company’s commitment to redefining everyday living through intelligent technology tailored for Egyptian households.
This strategic launch marks a significant step in Samsung’s broader vision to integrate artificial intelligence into consumer electronics, transforming traditional appliances into a seamlessly connected ecosystem designed to enhance functionality, energy efficiency, and user convenience.
Byungmoo (Theo) Shin, President and CEO of Samsung Electronics Egypt, commented on the occasion:
"At Samsung Electronics Egypt, we believe in the immense potential of the Egyptian market and its strong appetite for innovation. That’s why it remains central to our strategic plans. With our ambitious vision and continuous investments, we aim to lead the market by delivering technologies that create real value in people’s lives. Our commitment is to offer Egyptian consumers the same world-class experience that Samsung provides globally—through a comprehensive ecosystem of smart innovations tailored to their daily needs."
Sherif Shehata, Head of TV and Home Appliances at Samsung Electronics Egypt, echoed this vision, stating:
"The launch of these intelligent devices aligns with our strategy to lead Egypt’s digital transformation. At Samsung, we are committed to leveraging the latest technologies to meet the evolving expectations of our customers and provide sustainable solutions that make a meaningful impact on their lives. This step underscores our ongoing dedication to innovation and strengthens Samsung’s position as a global and local technology pioneer."
Highlighting the lineup, Shehata added:
"This year, we are proud to introduce a new generation of home innovations powered by AI. These include the 2025 Samsung TV series—featuring Neo QLED 8K, Neo QLED, OLED, and QLED models—which demonstrate our continued leadership in the smart home entertainment space. We’ve also launched cutting-edge home appliances such as the energy-efficient ‘Side by Side’ AI refrigerator with flexible storage solutions, and the ‘Bespoke AI Laundry Combo’ washer-dryer units, all designed to elevate the concept of home comfort to new heights."
The event gathered key executives from Samsung Electronics Egypt, certified partners, prominent media representatives, and influential content creators, showcasing Samsung’s growing engagement with Egypt’s tech-savvy audience.