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Under the Patronage of the Ministry of Housing, Utilities and Urban Communities

The inaugural edition of the Future Hospitality Summit – Egypt (FHS Egypt) has concluded at the Sofitel Cairo Downtown Nile, signaling a definitive shift in the Egyptian market from building investor confidence to active execution and capital deployment. Organized by global events company The Bench under the theme "Where Heritage Inspires Investment," the summit drew over 400 delegates representing more than 210 companies, financial institutions, government officials, and leading international hotel brands.

From Confidence to Execution: A Roadmap to 30 Million Tourists

Over two days, the summit hosted 31 panel discussions featuring 75 speakers, focusing primarily on accelerating the delivery of hotel projects to match surging tourism demand. Egypt successfully attracted 19 million international tourists and generated $18.2 billion in tourism revenues in 2025, paving the way toward its national target of welcoming 30 million visitors by 2030. Industry experts explored key enablers to achieve this goal, including enhancing air connectivity, facilitating access to financing, ensuring regulatory stability and clarity, and developing human capital.

New Hotel Alliances and Deals Across Egypt

The summit served as a launchpad for strategic partnerships and expansions by major global hospitality groups and Egyptian real estate developers, including:

Radisson Hotel Group Expansions: Targeting 30 operational and pipeline properties across Egypt by 2030, Radisson announced new signings including the 162-key Radisson Blu Resort Alamein, Radisson Collection Resort Marsa Alam – Port Venice, the 398-unit Radisson Serviced Apartments "Koun" in 6th of October City, and its debut property in the New Administrative Capital in partnership with Al Nasr Real Estate Development.

Accor’s Entry into the Delta: Accor, Al Borollosy Real Estate Development, and Pan Holding—in collaboration with iBrand Business Consultancy—announced the launch of the first five-star Mövenpick hotel in New Mansoura City within the "SANA Towers" project, marking Accor’s strategic entry into the Nile Delta region.

Lifestyle Hospitality in Mostakbal City: Participants reviewed details of the signing agreement for Canopy by Hilton within the "SUMO Boulevard" project in Mostakbal City, developed by PARAGON | ADEER in collaboration with The Code, showcasing the integration of modern lifestyle hospitality into early-stage master planning.

New Investment Collaboration: Misr Abu Dhabi Real Estate Investment, Brass Bell Hospitality Group (BHG), and HVS Middle East & Africa signed a strategic agreement titled "GEMing Up the Pharaohs’ Skyline" to foster collaboration and unlock new hospitality and real estate investment avenues.

Boosting the North Coast: Safir Hotels & Resorts signed an agreement for the MERSEA Hotel project at Kilometer 76 on the International Coastal Road, just 10 minutes from New Alamein City, in partnership with Apache Real Estate Development and Toledo Developments.

Global Indicators Reinforce Egypt’s Market Appeal

Summit sessions unveiled key market data underscoring Egypt’s regional and international weight in the hospitality sector:

Investor Confidence: The 2026 HVS Egypt Hospitality Investment Sentiment Survey revealed that 97% of respondents hold a positive outlook on investing in Egypt’s hospitality sector over the next three to five years. Furthermore, 45% expect Gulf Cooperation Council (GCC) investors to be the primary source of capital, while the North Coast ranked as the most attractive investment destination.

African Leadership and Global Growth: STR (a CoStar Group company) ranked Egypt 1st in Africa for total hotel demand, 8th globally for hotel demand growth in 2025, and 9th globally for active hotel pipeline volume with approximately 46,000 rooms under development.

The Lion’s Share of Africa’s Pipeline: W Hospitality Group reported that Egypt accounts for roughly 27% of all hotel projects under development in Africa and nearly 40% of the total pipeline rooms, with Greater Cairo alone representing 18% of the continent's total pipeline.

Branded Residences: Accor One Living noted that Cairo currently ranks 5th globally among cities for branded residential project activity.

Future Outlook and Long-Term Viability

Discussions also covered vital industry themes, including the revitalization of Downtown and Historic Cairo, luxury hospitality opportunities along the Nile's "Golden Route," year-round operational strategies for the North Coast and Red Sea, AI integration, and the economic viability of sustainable development.

Commenting on the conclusion of the event, Ali Shahid, CEO of The Bench, stated that the summit successfully translated Egypt's abundant opportunities into tangible partnerships, emphasizing that the market's focus has firmly shifted toward execution. Meanwhile, Matthew Weihs, Chief Development Officer at The Bench and Founder of FHS Egypt, noted that the event achieved its core objectives of delivering new insights, knowledge, and connections, describing Egypt as a promising and sustainable long-term market.