OPPO Showcases Its Latest Innovations at Cairo ICT 2026 and Announces Recent Expansion in Egypt
OPPO participated in the 30th edition of Cairo ICT 2026, held from November 7 to 10 at the Egypt International Exhibition Center in New Cairo. During the event, the company showcased a range of its latest OPPO Find X10 Series products, IoT ecosystem, and technological innovations, continuously highlighting its dedications of investments and expansion plans in the Egyptian market. At the forefront of OPPO’s showcase is the Find X10 Series, designed to empower Egyptian content creators and filmmakers by making advanced imaging and professional-grade content creation technologies more accessible, enabling users to capture, create, and tell their stories with greater freedom and confidence.
During the exhibition’s opening ceremony, Dr. Mostafa Madbouly, Prime Minister of Egypt, toured the exhibition’s major corporate and institutional pavilions, including OPPO’s stand. During his visit, the Prime Minister was briefed on OPPO’s local manufacturing operations, with a particular focus on its current production capacity and factory operations in Egypt. The visit provided an opportunity to highlight OPPO’s ongoing efforts to strengthen its local manufacturing presence and support the development of Egypt’s technology manufacturing sector.
Noah Ma, General Manager of OPPO Egypt: “Egypt remains a key market in OPPO’s growth strategy across the Middle East and Africa, as the company continues to strengthen its investments and support local manufacturing In line with the government’s strategic pillar for strategic international partnerships and its key role of the $50 million landmark manufacturing plant with 17 lines of production set to reach 20 lines and a total of 2.255 million smartphones in 2026. The facility was officially inaugurated by H.E. Prime Minister Dr. Mostafa Madbouly in October 2025, marking a significant milestone in OPPO’s commitment to advancing local manufacturing and supporting Egypt’s electronics industry.”
As part of its ongoing commitment to expanding its retail footprint and bringing its innovative products and services closer to consumers across Egypt, OPPO announced plans to open five additional stores by the end of 2026. The expansion will bring OPPO’s total number of stores nationwide from nine to 14, with new locations set to open in New Cairo, Alexandria, Mansoura, Giza, and Zagazig. This strategic move underscores OPPO’s dedication to strengthening its presence in the Egyptian market, enhancing accessibility, and delivering a seamless customer experience to a broader consumer base across different governorates.
To enhance the visitor experience, OPPO’s booth featured interactive activities that offered attendees a hands-on opportunity to explore its latest smartphones, connected devices, and smart technologies, while experiencing advanced imaging capabilities and AI-powered creative features firsthand.
OPPO's participation in Cairo ICT 2026 reflects the company's commitment to strengthening its position in the Egyptian market through more than just introducing new technology products. It also highlights its focus on expanding investments and commercial operations, supporting local creativity, and enhancing user experiences in line with the growth of the digital economy and Egypt's ambitions in technology and innovation.
