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Erada Finance has signed a strategic partnership with Gedia, a regional leader in digital payment solutions across the Middle East and North Africa, to enhance the digital financing and payment ecosystem for small and medium-sized enterprises (SMEs) and merchants in Egypt.

Through the partnership, Erada Finance will integrate Gedia’s digital payment solutions, including advanced POS systems, electronic payment platforms, and innovative financial services. This will allow merchants to streamline cash management, increase access to financing, and adopt more flexible and efficient operational processes. The initiative underscores the synergy between finance and technology, supporting Egypt’s growing digital economy.

The collaboration focuses on micro, small, and medium merchants in sectors such as retail, pharmacies, and service providers, aged 25–55, who seek practical digital solutions to improve cash flow management and business growth. Erada Finance aims to strengthen its position as the leading technology-driven financing partner for SMEs and merchants in Egypt.

Amr Abu El-Azm, CEO and Co-Founder of Erada Finance, commented:
"Partnering with Gedia represents a major step forward in providing advanced digital payment solutions. It enables us to develop data-driven financing models that truly meet merchants’ needs, helping small and medium enterprises grow sustainably and make informed financial decisions."

Ahmed Nader, CEO of Gedia Egypt, stated:
"This collaboration supports our expansion vision and reinforces the role of digital payments as a key enabler for SME growth in Egypt. Our commitment is to provide secure, user-friendly solutions that enhance the country’s digital financial ecosystem."

Ahmed Magdy, Gedia’s Head of Commercial Sector, added:
"Our strategic partnership with Erada Finance strengthens the financing and digital payment ecosystem for SMEs, offering flexible, integrated solutions to support business growth in an efficient digital environment."

Erada Finance, established in 2022 by E&Egypt and the Egyptian Sovereign Fund, has rapidly grown its operations across 18 governorates with 97 branches, issuing over EGP 3 billion in financing and serving more than 80,000 clients. The company prioritizes youth empowerment, women’s inclusion, and financial literacy, contributing to sustainable economic growth.

Founded in 2008 and headquartered in Riyadh, Gedia provides smart POS and digital payment solutions to over 650,000 merchants worldwide, with a growing presence in Egypt and the UAE.