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Erada Finance has announced a strategic partnership with Gedia, a leading provider of digital payment solutions in the Middle East and North Africa, aimed at enhancing digital financing and payment systems for merchants and small and medium-sized enterprises (SMEs) in Egypt.

Under the partnership, Erada Finance will leverage Gedia’s comprehensive digital payment ecosystem, including advanced point-of-sale (POS) devices, electronic payment solutions, and innovative financial services. This will enable merchants to manage cash flows more efficiently while improving access to financing in a faster and more flexible manner. The collaboration reflects the integration of finance and technology, aligning with the approach adopted by E&Egypt as a key driver of growth in the telecommunications and digital services sector.

The partnership primarily targets micro, small, and medium-sized merchants across vital sectors, including retail, pharmacies, and service providers, aged 25–55, seeking practical solutions to enhance business management and cash liquidity. Through this initiative, Erada Finance aims to solidify its position as a leading innovative financing partner for merchants, offering technology-driven and data-backed digital financing solutions in the Egyptian market.

Amr Abu El-Azm, Co-Founder, CEO, and Vice Chairman of Erada Finance, stated:
"Our partnership with Gedia marks a significant step in advancing our role in providing cutting-edge digital payment solutions. It opens new avenues for developing data-driven financing models that meet the actual needs of merchants, particularly micro, small, and medium enterprises, helping them sustain and grow their businesses while making more informed financial decisions."

Ahmed Nader, CEO of Gedia Egypt, added:
"Collaborating with Erada Finance supports our vision to expand in the Egyptian market and reinforces digital payment solutions as a key tool for SME growth. It also reflects our commitment to advancing Egypt’s digital economy by delivering secure, user-friendly solutions that meet market demands and contribute to a more integrated and sustainable financial ecosystem."

Ahmed Magdy, Head of Commercial Sector at Gedia, highlighted:
"This strategic partnership aims to strengthen the digital financing and payment ecosystem for SMEs in Egypt, providing flexible, integrated financing solutions that enable business owners to grow and expand confidently in a more efficient digital environment."

Founded in 2022 as a collaboration between E&Egypt and the Egyptian Sovereign Fund, with Amr Abu El-Azm as CEO, Erada Finance has established a strong presence across 18 governorates with 97 branches. The company has issued financing exceeding EGP 3 billion and serves over 80,000 clients, supporting entrepreneurs, youth, and women while promoting financial inclusion and sustainable growth.

Gedia, established in 2008 and headquartered in Riyadh, Saudi Arabia, provides smart POS and business management solutions for the retail and digital commerce sectors. The group serves more than 650,000 merchants globally and operates internationally, including in the UAE and Egypt.