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Austria-based cryptocurrency trading platform Bitpanda is seeking to accelerate its global expansion by partnering with banks and financial institutions rather than competing with local trading platforms, as part of a new strategy that comes ahead of its potential plans for an initial public offering (IPO).

The Vienna-headquartered company aims to strengthen its presence in emerging markets, particularly in Asia, Latin America, and the Middle East, by providing digital asset infrastructure to financial institutions, enabling them to offer crypto services to their clients.

In this context, the company launched Bitpanda Enterprise, an institutional platform that offers a wide range of services to banks, fintech firms, and asset managers. These include investment infrastructure through APIs, institutional-grade digital asset custody services, liquidity and settlement tools, as well as technologies for tokenizing digital assets and issuing stablecoins.

The move comes as the company seeks to expand its geographic footprint rather than focusing solely on increasing user numbers, following strong business growth over the past year. Bitpanda reported adjusted revenues of around $428 million in 2025, marking a 16% increase compared with the previous year, while the number of registered users rose to 7.4 million.

As an example of this approach, Bitpanda partnered with RAKBANK in the United Arab Emirates to launch cryptocurrency trading services for the bank’s customers, with the bank relying on Bitpanda’s technological infrastructure instead of building its own system.

The company is also considering a public listing, with expectations pointing to a potential IPO on the Frankfurt Stock Exchange in the first half of 2026, at a valuation estimated between $4.6 billion and $5.75 billion.

Bitpanda believes that the tokenization of financial assets—such as bonds, money market funds, and real estate—will be one of the key trends in the future, driven by blockchain technology’s ability to enable 24/7 trading and broaden investor access.