Arabsat and e& Launch New BADR-8 Satellite Broadcasting Package Across MENA

Thursday 12 November 2026 15:21

Arabsat and e& have announced a strategic partnership to launch a new direct-to-home (DTH) television broadcasting package through the BADR-8 satellite, targeting viewers and content providers across the Middle East and North Africa.

The package's signals will be uplinked through e&’s TAS teleport station in Sharjah, a high-capacity ground facility dedicated to satellite communications. The collaboration is expected to strengthen the group's position in the satellite services market while expanding regional broadcasting capabilities.

BADR-8 Expands Satellite Broadcasting Reach

Positioned at 26 degrees East, BADR-8 provides extensive satellite coverage across the Middle East and North Africa, enabling the new package to reach a broad audience throughout the region.

Saud Al Madi, Chief Commercial Officer at Arabsat, said the agreement would allow both companies to serve multiple customers through a shared platform, improve infrastructure utilization and generate recurring revenues that support sustainable growth.

He added that the partnership would create opportunities to develop innovative content transmission and distribution services, including advanced solutions and hybrid platforms integrating satellite communications with terrestrial networks to address the evolving requirements of the media and broadcasting industries.

e& Strengthens Its Satellite Services Portfolio

Nabil Bakkoush, CEO of Carrier and Wholesale Services at e& Group, described the agreement as a strategic move to expand the company's activities in the space sector and deliver advanced satellite solutions to customers.

He explained that combining e&’s ground station infrastructure and operational expertise with Arabsat’s regional satellite coverage would provide service providers and industry partners with a flexible platform capable of meeting their requirements across the Middle East and North Africa.

The cooperation is also designed to enhance service reliability, scalability and operational continuity as demand for satellite-based connectivity and broadcasting solutions continues to evolve.

Integrated Uplink and Transmission Solutions

Under the agreement, e& will enable its satellite services customers to distribute content efficiently and reliably throughout the region, leveraging Arabsat’s extensive satellite footprint.

The services will cover a range of technical operations, including content reception, signal aggregation, encoding and multiplexing when required, satellite uplinking and signal monitoring.

The agreement also includes fully managed transmission services, strengthening e&’s position as an integrated provider of satellite communications solutions.

By bringing together e&’s ground infrastructure and operational capabilities with Arabsat’s regional satellite network, the partnership aims to deliver reliable and scalable content distribution services across the Middle East and North Africa.