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Egyptian financial empowerment platform Rahet Bali is expanding its regional footprint, with Founder and CEO Nadia Gamal El Din revealing that the platform now has more than 22 million active users across the Middle East and reaches approximately 74 million people.

13-Bank Network Supports Platform Growth

The platform has established cooperation with 13 banks and entered into partnerships with more than 600 brands and government entities during 2026.

According to Gamal El Din, these partnerships are helping Rahet Bali broaden its services while increasing its contribution to financial education and empowerment.

She presented the platform’s experience during a Financial Inclusion Committee meeting held at the National Bank of Egypt, bringing together representatives from the Central Bank of Egypt, the Federation of Egyptian Banks, banks, companies and platforms operating in the financial empowerment space.

More Than 10,000 Women Join Annual Programs

Rahet Bali holds four financial education and awareness meetings for women each year, with participation exceeding 10,000 women.

The programs focus on improving financial awareness and providing participants with greater understanding of how to manage their resources and make informed financial choices.

Digital Campaigns and Financial Education

The platform’s cooperation with the Central Bank of Egypt includes workshops focused on financial literacy as well as digital awareness campaigns.

Through these initiatives, Rahet Bali seeks to familiarize citizens with the financial and banking products available to them and increase awareness of tools that can support more effective financial management.

Expanding Access to Financial Services

The platform’s participation in the Financial Inclusion Committee meeting reflects efforts to bring banks and financial empowerment platforms closer together.

Sharing successful experiences and strengthening cooperation are intended to help these institutions reach new segments of society and expand awareness of financial services and opportunities.