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Salesforce, the global leader in AI-powered Customer Relationship Management (CRM), and Innovation Hub, the UAE’s premier AI-backed free zone, have announced the deployment of Salesforce’s "Agentforce" platform to streamline and enhance company registration services within the free zone. This initiative introduces what is believed to be the world's first AI-powered registration platform of its kind.

The new application integrates Salesforce's AI capabilities with Innovation Hub’s digital ecosystem, enabling businesses to access services and complete registration procedures at an accelerated pace through highly responsive interactions, all within the Hub’s robust regulatory and governance framework.

"Agentforce" provides Innovation Hub with a digital workforce of AI agents capable of autonomously executing specific tasks and workflows within established parameters, permissions, and controls. Consequently, the company registration process—which traditionally took days or weeks—can now be completed in mere minutes. Human intervention is reserved strictly for strategic judgments or complex exceptions, ensuring that full governance, security, and auditability remain embedded at every stage of the process.

Built on Salesforce's trusted data and compliance architecture, the platform minimizes friction across key registration and business procedures. This grants companies faster access to the services required to launch and scale their operations at Innovation Hub, while maintaining stringent controls and safeguards throughout the onboarding process.

Tangible, Ultra-Fast Opportunities

Innovation Hub’s AI-driven registration platform demonstrates the immense potential of AI agents to revolutionize company formation and associated business services. For organizations looking to deploy AI agents across their entire enterprise, Salesforce offers "Agentforce 1"—an integrated suite that combines AI agents, connected data, built-in trust, and governance into a single package, allowing companies to seamlessly deploy a digital workforce across various teams and workflows.

“We are not merely digitizing bureaucracy; we are fundamentally reshaping the company formation experience from its roots,” said Paul Doualibi, CEO of Innovation Hub.

“This is the moment we transition from talking about the future to actually living it. With Salesforce’s Agentforce, we have created an AI-powered registration platform that merges intelligent automation with the governance and oversight expected of any modern business jurisdiction. RAK Innovation Hub is not just a free zone—we are building an AI-powered ecosystem where technology eliminates unnecessary barriers, empowering entrepreneurs to move from ambition to execution at an unprecedented pace.”

This pioneering partnership aligns with the UAE’s broader vision to accelerate the responsible adoption of artificial intelligence and advanced digital technologies across diverse services and economic sectors. The collaboration between Salesforce Middle East and Innovation Hub positions both entities at the vanguard of this transformation, translating national ambitions into tangible, ultra-fast opportunities for the world's most ambitious founders.

Mohammad Al-Khotani, Senior Vice President and General Manager of Salesforce Middle East, commented: “Organizations across the Middle East are moving beyond the experimental phase of AI to deliver actual, measurable results for entrepreneurs, startups, and large enterprises. Agentforce places an autonomous digital workforce at the heart of these operations; our AI agents leverage data, workflows, and business logic to deliver faster, smarter, and more tailored experiences. Our partnership with Innovation Hub demonstrates how Agentforce can safely streamline business processes while fulfilling enterprise requirements for governance, data privacy, and trust.”

This partnership with Salesforce represents more than just a technological upgrade—it reflects a shared conviction that ambitious companies require an infrastructure designed for today's realities. The autonomous AI agents within Agentforce inject enterprise-grade intelligence into every step of the Innovation Hub registration journey, setting a new global benchmark in the process.