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 Mohamed Alabbar, founder of Emaar Properties, has highlighted the exceptional potential of Egypt's North Coast, describing it as one of the most beautiful coastal regions in the world while praising the rapid urban development achieved in the area over recent years.

Speaking at a corporate event hosted by Emaar in the North Coast, Alabbar expressed pride in seeing initial architectural concepts evolve into thriving communities, attributing this transformation to dedicated human capital and a commitment to detail.

"Every time I tour the North Coast, I feel immense pride in what has been accomplished. What was once just drawings and dreams has today become a reality through hard work and human potential capable of turning vision into tangible projects," Alabbar noted.

He added that true success stems from executing ideas with precision, stressing that meticulous attention to detail is what sets Emaar's developments apart and ensures the preservation of peak quality standards.

Reflecting on Emaar's footprint in the Egyptian market, Alabbar highlighted his relationship with Egypt spanning over 20 years. He stated that the trust, respect, and warmth experienced from the Egyptian people over the past two decades make every project Emaar executes in the country a profound responsibility before being a financial investment, reaffirming that the company views real estate development as a passion above a commercial endeavor.