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 TRU has announced a strategic partnership with noon in a move aimed at providing a more flexible and seamless shopping experience for TRU customers.

To celebrate the launch of this partnership, TRU customers will be able to take advantage of the exclusive "000 for up to 12 months" offer on noon for one month. This offer allows them to shop with:

0% down payment

0% interest

0% purchase fees

This partnership reflects the extensive collaboration and integration between the technology and growth teams of both companies, with the goal of delivering a seamless, scalable experience centered on enhancing customer satisfaction.

Mostafa Salem, General Manager of noon Egypt, stated: "This collaboration with TRU reflects our ongoing commitment to enhancing the customer experience through innovative payment solutions. By providing greater flexibility and affordability, we are making it easier for customers to access the products they love, while supporting the continuous growth of the e-commerce sector in the region."

Tamer Sherif, Chief Technology Officer at TRU, said: "This partnership reflects the robust technical integration between both teams to deliver a seamless, reliable, and scalable experience for customers."

Furthermore, Seif Soltan, Head of Growth at TRU, commented: "This partnership represents a strong opportunity to showcase the flexibility of TRU's pricing strategies and financing solutions across one of the leading e-commerce platforms in the region."

About TRU: TRU is one of the fastest-growing financial technology companies in Egypt, offering innovative consumer finance solutions that grant customers greater flexibility and control over their purchasing decisions through a suite of products and services designed to provide a highly transparent financial experience.