• Home
• Fin tech

Bokra, a leading platform in digital savings products, has announced the signing of a strategic partnership with Geidea, one of the region’s most prominent fintech companies and digital payment solutions providers. The collaboration aims to deliver innovative digital savings solutions to Geidea’s extensive merchant network in the Egyptian market.

Under this agreement, more than 200,000 merchants within Geidea’s network in Egypt will be able to leverage Bokra’s digital savings product. This solution enables merchants to grow their surplus cash liquidity with a daily, Sharia-compliant yield. It also offers seamless withdrawal and redemption capabilities whenever needed, empowering business owners to maximize the value of their funds without disrupting their day-to-day operations.

This partnership underscores both companies' commitment to developing innovative financial solutions that drive business growth and promote financial inclusion. By offering digital savings tools, the initiative helps merchants and entrepreneurs manage their cash flows more efficiently and transform idle funds into an additional revenue stream that supports their business expansion.

The new solution provides merchants with access to digital savings products through a seamless and integrated experience, enabling them to make the most of their available liquidity while maintaining the flexibility required to run their daily operations.

The strategic alliance targets several key objectives:

Empowering merchants to grow surplus liquidity and earn daily returns.

Enhancing financial inclusion by making accessible digital savings solutions available to a broader segment of business owners.

Supporting smart cash flow management and helping merchants optimize the use of their funds.

Expanding the adoption of digital financial solutions among Small and Medium Enterprises (SMEs) and merchants across Egypt.

Enriching the value proposition for Geidea’s clients by offering supplementary financial and savings services that bolster their business growth.

Ayman El-Sawy, Founder and CEO of Bokra, emphasized that this partnership marks a significant milestone toward empowering business owners and merchants. "It allows them to better utilize their available cash liquidity through digital savings tools that seamlessly combine user-friendliness, flexibility, and profitability," he stated.