EGP 20 Billion Investment: Biography Partners with Absolute Hotel Services to Manage Motion Collection in Mostakbal City
Blending World-Class Hospitality with Modern Residential Living
In a strategic move to redefine real estate development concepts in Egypt, Biography—a subsidiary of El Attal Holding—announced the signing of a long-term strategic partnership with Absolute Hotel Services Middle East & Africa (AHS MEA). Under this agreement, AHS MEA will manage and operate the Motion Collection units within Project 101, located in Mostakbal City, East Cairo. The partnership integrates international hotel standards into daily residential living, enhancing quality of life and delivering sustainable investment value.
Unit Specifications and the U Residences Brand
The Motion Collection comprises approximately 750 fully finished residential units, ranging from studios to one-, two-, and three-bedroom apartments. The operational structure is divided as follows:
150 Units: Developed, marketed, and operated under the globally renowned U Residences brand.
600 Units: Managed under an integrated operation system following unified hospitality service standards across the community.
Hotel-Grade Services and Exclusive Rental Program
Property management services will include reception, concierge, housekeeping, in-unit dining, and laundry, alongside the management of restaurants, lounges, sports facilities, and swimming pools. Additionally, the company will operate an exclusive short-term rental program, allowing owners to generate rental yields through a professional management system. Unit delivery is scheduled to begin within four years.
Prime Location and Comprehensive Amenities
Motion Collection is located on Plot No. 1 within Project 101, directly behind the main entrance of Mostakbal City. Set amidst lush greenery, water features, and open spaces, the development includes:
Dedicated jogging and cycling tracks.
A social club and a rooftop fitness studio.
An infinity pool and integrated commercial areas.
Executive Statements
Eng. Ahmed El Attal, Chairman of El Attal Holding, stated that the partnership reflects the group’s vision to build residential communities with world-class hospitality standards, enriching daily living while boosting the project's investment value.
Kevork Deldelian, CEO of AHS MEA, emphasized that Egypt is a strategic expansion market, noting that total investments in Project 101 exceed EGP 20 billion. Halim Fouad, Chief Operating Officer at AHS MEA, added that Motion Collection embodies the core philosophy of the U brand—making hospitality an essential element of everyday life rather than just an added service.
