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Samsung Electronics Egypt announced the launch of its latest Mini LED TV lineup, powered by advanced artificial intelligence technologies designed to redefine the home viewing experience for Egyptian consumers. The launch reflects the company’s ongoing commitment to delivering cutting-edge picture and sound innovations through immersive AI-driven entertainment experiences, superior display quality, and powerful audio performance tailored to users seeking a fully integrated home entertainment solution.

The new Mini LED series introduces the M80H and M70H models, offering a more advanced viewing experience through significant improvements in both picture and sound quality. The TVs utilize smaller and denser lighting units, enabling more precise control over brightness and contrast to deliver sharper details and deeper image depth. They also support an expanded color range through Pure Spectrum Color technology, covering approximately 90% of the DCI-P3 standard for more accurate and realistic color reproduction across various content types.

Samsung also integrates AI technologies to enhance interaction and ease of use through Vision AI Companion, allowing users to access instant information and interact directly with on-screen content. The M80H model features Motion Xcelerator 144Hz technology for smoother motion performance, particularly during gaming and sports viewing, alongside the NQ4 AI Gen2 Processor, which delivers a clearer and more realistic viewing experience compared to conventional technologies.

Additional features include AI Sound Controller for improved audio clarity and balance, and AI Soccer Mode, specifically designed to provide football fans with an exceptional viewing experience. The TVs also support a fully integrated smart home ecosystem, enabling seamless connectivity and control of smart devices within a unified environment.

Commenting on the launch, Sherif Shehata, Head of TV and Home Appliances Sector at Samsung Electronics Egypt, said: “Samsung Electronics Egypt continues to strengthen its investments in artificial intelligence technologies to elevate user experiences and enhance the value delivered through more advanced and personalized solutions. This reflects the company’s ongoing commitment to pushing the boundaries of innovation in the home entertainment sector. The Egyptian market remains at the core of Samsung’s regional growth strategy, as one of the most promising markets with rapidly growing demand for smart technologies. The launch of the Mini LED category marks a key milestone in expanding Samsung’s product portfolio and supports the company’s vision of delivering a more integrated entertainment experience that combines advanced performance with intelligent technologies within one ecosystem.”

Samsung continues to reinforce its leadership in the global TV market after maintaining the number one position worldwide for the 20th consecutive year since 2006, according to market research data issued by Omdia — an achievement that reflects the company’s strong competitive position both globally and locally.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, inspiring the world and shaping the future through transformative ideas and innovative technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, memory solutions, semiconductor systems, foundry solutions, and LED technologies. Samsung is committed to delivering a seamlessly connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, visit the Samsung Newsroom.