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Geidea, a leading financial technology and digital payments solution provider, has unveiled its strategy to launch a new generation of AI-powered electronic payment solutions during its participation in Cairo ICT 2026. The company also introduced dedicated products for the hospitality sector and announced a series of strategic partnerships within the Egyptian market.

Strategic Vision to Double Merchant Base and Enhance Digital Experiences

Ahmed Magdy, Chief Commercial Officer at Geidea Egypt, emphasized that the company aims to double its network of active merchants by 2027. He noted that the future of digital payments extends beyond mere transaction processing to offering smart, integrated experiences that drive business growth and elevate customer satisfaction.

Innovative Hospitality Solutions and New Strategic Partnerships

Geidea launched its tailored "Pay at Table" technology for the restaurant and hospitality sector to streamline payment processes and boost operational efficiency. As part of its presence at the event, the company partnered with Breakfast to deliver a hospitality experience for visitors at Geidea’s pavilion.

On the sidelines of the exhibition, Magdy participated in a panel discussion hosted by the Central Bank of Egypt's pavilion to discuss the future of fintech and digital payments. Furthermore, Geidea announced strategic agreements with several banks and corporations to accelerate its expansion across the local market.

Extensive Nationwide Presence and Automated Banking Integration

Geidea is strengthening digital transformation through a widespread footprint across Egyptian governorates, backed by an automated system directly connected with banks. This integrated ecosystem speeds up digital verification procedures, simplifies merchant onboarding, and delivers advanced payment services that go beyond traditional models.