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Easy Kash, a digital payments solutions provider, announced that the total value of transactions processed through its platform exceeded EGP 1 billion over the past year, as the company continues to build an integrated digital financial infrastructure to support small and medium-sized enterprises (SMEs) and accelerate Egypt’s digital transformation.

Murad Al-Ashry, Chief Executive Officer of Easy Kash, stated that the platform aims to empower SMEs by offering digital payment solutions that combine ease of use, high security standards, and competitive pricing. He noted that the company currently serves more than 15,000 active merchants and over 500,000 end users, with total transaction volumes surpassing the EGP 1 billion milestone in 2025.

Al-Ashry emphasized that Easy Kash is no longer positioning itself solely as a payment gateway, but rather as a comprehensive digital financial infrastructure enabling businesses to scale and grow within the digital economy—reflecting a strategic shift in the company’s business model.

Over the past two years, Easy Kash has achieved strong quantitative and qualitative growth. Transaction volumes multiplied, average transaction value per merchant increased, and the company expanded into key sectors including education, digital services, subscriptions, events, and e-commerce. Rising transaction frequency also highlighted strong customer retention.

Al-Ashry described the EGP 1 billion milestone as a major turning point, paving the way for an active expansion phase driven by product diversification, including payment links, subscription management, booking systems, event ticketing, APIs, and technical integrations. The company’s focus on SMEs, alongside improved transaction success rates and reduced failed payments, has supported faster technical development compared to larger competitors.

Regarding the broader market, Al-Ashry noted that while Egypt is one of the region’s largest markets, digital payment penetration remains below its full potential, with over 60% of transactions still cash-based and more than three million SMEs in need of digital financial services. He added that Egypt’s digital financial transformation remains at an early stage, presenting significant growth opportunities.