Orange Egypt’s Ramadan 2026 Ad Tops the Charts with 400 Million Views in 48 Hours, Captivating Audiences with a Message of Togetherness
Orange Egypt has taken the lead in this year’s Ramadan advertising race, with its 2026 campaign surpassing 400 million views within just 48 hours of its digital launch. The campaign quickly climbed to the top among telecom advertisements, becoming the most viewed and widely discussed Ramadan commercial at the start of the holy month.
From the very first moments of its release, the advertisement drew significant attention, marking the first-ever appearance of Amr Diab alongside his four children — Nour, Abdullah, Kenzy, and Jana — in a Ramadan commercial. The authentic family presence brought a heartfelt and emotional dimension to the campaign, creating one of the season’s most talked-about advertising moments.
The campaign, launched under the slogan “El Qaada Di Na’asaak… We Hatkamal Dayman Ma’ak” (“This gathering is missing you… and it will always be complete with you”), delivers a powerful message about reconnecting, reuniting, and strengthening bonds with loved ones. It reinforces the idea that the true essence of Ramadan lies in togetherness, and that meaningful connection goes beyond distance — it lives in shared emotions and genuine care.
The Ramadan-themed song at the heart of the campaign blends nostalgia with warmth, presenting Amr Diab not as the iconic superstar alone, but as a father sharing intimate, spontaneous family moments. The emotional scenes resonated strongly with viewers, driving rapid engagement across social media platforms and sparking widespread conversation.
Through simple yet deeply relatable storytelling, the advertisement emphasizes that gatherings are only complete when everyone is present — a message that aligns closely with Orange Egypt’s brand philosophy of fostering authentic human connection and bringing people closer in meaningful ways.
This milestone campaign not only marks a historic first for Amr Diab and his family in Ramadan advertising but also strengthens Orange Egypt’s position as a brand that places human relationships at the heart of its communication strategy.