e& Egypt’s Ramadan 2026 Campaign Becomes a Digital Phenomenon, Surpasses 600 Million Views Across Platforms
What began as a seasonal Ramadan campaign has quickly evolved into a full-scale digital phenomenon. e& Egypt’s 2026 Ramadan advertisement has exceeded 600 million views across major social media platforms, including Facebook, Instagram, TikTok, and YouTube, marking one of the most significant digital reach milestones of the season.
The record-breaking figure reflects exceptional audience engagement, with the campaign topping trending lists and generating widespread organic sharing. Clips from the advertisement rapidly circulated online, transforming from branded content into highly shared social media moments, and solidifying its position as one of the most impactful Ramadan campaigns among telecom operators this year.
A standout moment in the campaign was the special appearance of iconic star Nelly, whose participation resonated strongly with audiences. Her presence evoked nostalgic memories of classic Ramadan “Fawazeer” shows, rekindling a sense of joy and collective memory across generations. The emotional connection added a powerful sentimental layer to the campaign, blending the spirit of the golden era with a contemporary production style.
Under the slogan “True joy is making someone else happy,” the campaign extended beyond delivering a heartfelt message. It succeeded in creating a genuine emotional wave on social media, amplified by the duet “Men Alby” (“From My Heart”) performed by Tamer Hosny and Saint Levant. The cross-generational and cross-cultural collaboration merged classic Eastern melodies with modern global rhythms, contributing to the campaign’s wide appeal.
Several scenes drove significant engagement, particularly the surprise moment featuring Al Ahly players honoring “Uncle Hareth,” which quickly became one of the most shared clips during the first days of Ramadan. Additional emotionally resonant moments included family-centered scenes highlighting the value of support and connection, such as appearances by Tamer Hosny’s family and mother, as well as Saint Levant’s father.
With its massive digital footprint, e& Egypt has demonstrated its ability to move beyond traditional advertising frameworks to create culturally relevant content that resonates deeply with audiences. The campaign has become part of everyday Ramadan conversations, translating emotional connection into measurable impact—reaching hundreds of millions across digital platforms.