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Uber is preparing to launch a new wave of expansion across European markets in 2026, aiming to generate up to $1 billion in additional revenue. The strategy is driven by the expansion of mobility and delivery services, alongside strengthening the company’s presence in secondary cities and high-growth markets.

According to the company’s plans, the expansion will focus on deepening ride-hailing services in several capitals and regional cities, while also scaling food delivery through Uber Eats. Uber will further invest in sustainable mobility solutions, including electric vehicles and shared transportation options.

The company is betting on a recovery in European demand and relatively improved regulatory stability after years of legal disputes over driver classification and labor rights. Uber also seeks to expand partnerships with traditional taxi operators, car rental companies, and local mobility providers to increase supply, reduce wait times, and lower operational costs.

This move comes amid intense competition from local and regional mobility apps, as well as tighter regulations governing the platform economy in some countries. Nevertheless, Uber views Europe as a long-term strategic opportunity, supported by high population density, advanced digital infrastructure, and a broad user base.

New Subscription Features and AI Investments

Uber plans to scale its investments in artificial intelligence to enhance dynamic pricing, driver routing, and demand management, improving operational efficiency and profit margins. The company is also exploring the launch of new subscription features and loyalty programs targeting frequent users, with the goal of increasing average revenue per customer.

The expansion is expected to bring thousands of new drivers onto the platform, while accelerating the shift toward electric vehicles in line with European Union policies aimed at reducing carbon emissions. Uber aims to position itself as a core player in sustainable urban mobility by integrating ride-sharing, bikes, and electric scooters into a single platform.

Analysts believe that achieving a $1 billion increase in European revenues would significantly diversify Uber’s income streams and reduce its reliance on the U.S. market, particularly amid global economic volatility and shifting consumer behavior.