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Ahmed Enayeb, Chief Executive Officer and Managing Director of Ahly Momkn, a subsidiary of the National Bank of Egypt, said that Egypt’s fintech sector has significant opportunities and strong potential for rapid market expansion in the coming years, supported by the development of digital infrastructure, improved regulatory frameworks, and growing consumer awareness and adoption of digital financial solutions.

Speaking during his participation at the Engineerex Egypt Summit, Enayeb noted that the fintech industry remains relatively young and in its early stages, particularly in the Egyptian market, which is less than two decades old. He stressed that future success depends on understanding current market realities and building sustainable ecosystems capable of delivering real impact on users’ lives while advancing financial inclusion.

Enayeb explained that launching new fintech solutions does not necessarily lead to immediate user adoption, highlighting that changing consumer behavior is one of the sector’s key challenges. He added that digitizing existing habits—rather than attempting to change them entirely—is often the most effective approach to driving adoption.

He cited maintaining existing installment payment schedules while shifting the payment method from cash to digital applications as an example of how fintech solutions can reduce resistance to change. Enayeb concluded that the success of any fintech product ultimately depends on building a comprehensive ecosystem around it.