Apple to Upgrade Siri with Google Gemini AI Amid Alphabet Q4 Earnings Report
Markets are eagerly awaiting details of a new agreement between Apple and Google to enhance Apple’s Siri virtual assistant using Google’s Gemini artificial intelligence technologies.
The announcement comes alongside Alphabet, Google’s parent company, reporting its fourth-quarter earnings, with revenue expected to grow by approximately 15% compared to the previous year.
Apple’s choice to integrate Gemini technology represents a significant strategic move, given Apple’s massive user base of 2.5 billion active devices. This provides Google with a considerable advantage, even without direct access to user data.
Under the agreement, Apple will utilize Google’s cloud infrastructure and AI technologies to upgrade its products, while maintaining the operation of Apple Intelligence, Siri, and other features such as Genmoji on Apple’s own cloud platform.
Previous reports suggested that Apple may pay approximately $1 billion annually for the partnership, although neither company has officially confirmed the deal’s financial details.
The selection of Google over competitors such as OpenAI is considered a strategic defensive win for Google, highlighting the strength of Gemini and its expanding AI and cloud infrastructure.
The upgraded Siri powered by Gemini is expected to launch in February, with broader AI integration across Apple’s ecosystem while safeguarding user data privacy.