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Ahmed Sobhy, Deputy Managing Director for Investment and Financial Affairs at E-Finance, emphasized that the concept of digital transformation is often narrowly perceived as limited to online payments or digital service delivery. In reality, he stated, digital transformation is broader and deeper, encompassing various aspects of daily life and service delivery to citizens.

Speaking at the Annual Financial Markets Summit: FinTech – The Road to Investment Inclusion, Sobhy stressed that digital transformation should not be viewed merely as providing services online, but rather as a complete redesign of services, placing humans at the center of the process (Human-Centric Approach), whether through digital or AI-driven solutions.

He highlighted that real transformation requires active involvement of the workforce, not technology alone. As an example, Sobhy cited Egypt’s integrated digital fuel distribution system, which has saved the state approximately $150 million per month, demonstrating the significant economic impact of well-implemented digital transformation with workforce participation.

The initiative went beyond digitizing procedures, actively engaging personnel in the distribution cycle, reducing corruption, improving service quality, and ensuring subsidies reach eligible beneficiaries. Similarly, the digitization of pension disbursements has allowed citizens, especially the elderly, to access payments conveniently from home, eliminating long waiting times.

Sobhy also emphasized that ease of use is critical for the success of digital transformation initiatives, as even advanced technologies fail if they are not simple and user-friendly. He concluded that Egypt is currently implementing comprehensive digital transformation across government services, improving accessibility through multiple channels and enhancing data sharing between entities.