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Raya Distribution, a subsidiary of Raya Trade & Distribution under Raya Holding for Financial Investments, announced a strategic partnership with AUKEY, the global leader in consumer electronics and mobile accessories. Under this agreement, Raya Distribution will serve as the exclusive distributor of AUKEY products in Egypt.

This partnership reinforces Raya’s commitment to expanding its global partner portfolio and delivering the latest technological solutions that meet the demands of Egyptian consumers while aligning with the global digital transformation trend.

Through this collaboration, AUKEY gains access to one of the region’s most promising markets, leveraging Raya’s extensive distribution network and deep expertise in the electronics sector. Meanwhile, Raya strengthens its position as a leading distributor of electronics and home appliances in Egypt by adding a globally recognized tech brand to its portfolio.

Bassem Mogahed, CEO of Raya Trade & Distribution, stated: “We are proud to welcome AUKEY to our global partners list. This partnership aligns with our vision to reinforce Raya Distribution’s role as the leading authorized distributor in Egypt, expanding our portfolio of global brands and offering innovative tech solutions that support digital transformation and meet the needs of the modern consumer.”