Redcon Construction: Digital Transformation Is Now a Strategic Imperative for a Sustainable Real Estate Future
Digital transformation in the real estate and construction sector is no longer a temporary trend or optional upgrade, but a strategic necessity to reshape Egypt’s property development industry and achieve global sustainability standards, according to Eng. Tarek El-Gammal, Chairman of Redcon Construction.
Speaking at RiseUp Summit 2025, El-Gammal emphasized that the modern property is no longer just a product to sell, but an intelligent experience designed and managed through technology. He explained that the future of the real estate sector will depend on user-centered design, the integration of Building Information Modeling (BIM), smart monitoring systems, Digital Twin technology, and AI applications throughout all project phases—from planning to execution and operations.
El-Gammal noted that Redcon was among the first companies in the Middle East to adopt BIM technology more than 15 years ago, which has significantly enhanced the company’s precision, efficiency, and sustainability performance.
He added that consumer behavior in Egypt has evolved, with buyers now seeking integrated living experiences rather than standalone housing units. “The successful developer is the one who anticipates behavioral change and redefines the property as a continuous experience, not just a sale,” he said, citing Marassi Marina as a prime example of user-centered design in Egypt, where each unit is tailored to distinct lifestyle needs.
Discussing innovation in construction, El-Gammal highlighted a new modular construction model being developed in Ain Sokhna in partnership with a Lebanese group. “Clients can choose and finalize their entire unit design in the factory through the Accodi Design Maze system, and have it completed within three to four months. This will be applied soon in one of our North Coast projects,” he revealed. The approach, he added, reduces time, cost, and emissions while improving quality and aligning with Egypt’s green building strategy.
El-Gammal underscored that technology and sustainability now drive the future of construction, warning that the global demand for energy—especially with AI growth—will soon reach unprecedented levels. “The world will need nearly all of its energy output to power AI systems within two years, which makes energy-efficient construction an economic and environmental necessity,” he said.
He also called for a shift in real estate culture toward the concept of Total Cost of Ownership (TCO) instead of focusing solely on purchase price. “Real estate should be viewed as a long-term investment in efficiency, comfort, and sustainability,” he explained.
On the rise of AI and digital twins, El-Gammal shared an example from the UAE where an AI-based digital twin simulated an executive’s decision-making for company operations—with a 50% match rate. “This illustrates how close we are to merging AI with business and property management,” he said.
El-Gammal concluded that the ongoing digital revolution in PropTech opens vast opportunities for young innovators and startups in Egypt. “The future of real estate lies in immersive technologies like VR, AR, and Mixed Reality, which will redefine how we design, build, and manage spaces,” he said. “Redcon remains committed to investing in technology and talent to lead Egypt’s construction sector toward a smarter, more sustainable future.”