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Madinet Masr announced the signing of a Memorandum of Understanding (MoU) with the Business School of Coventry University Egypt, which operates under The Knowledge Hub Universities in the New Administrative Capital.
The partnership aims to strengthen academic cooperation, bridge the gap between university education and practical application, and align academic outputs with the needs of the local labor market. This initiative reflects Madinet Masr’s belief that its role extends beyond urban development to investing in human capital and building future-ready youth.

The signing ceremony was attended by Abdallah Sallam, President and CEO of Madinet Masr; Mariam Ayad, Vice President of Culture and People at Madinet Masr; Mohamed Shawky, CEO of Elsewedy Education Foundation; Shahira Samir, Acting President of the University; Rasha El Gendy, Dean of the Business School; and Rana Samir, along with senior representatives from both institutions.

The agreement supports joint efforts in practical training, knowledge exchange, and the implementation of applied projects, contributing to the preparation of highly qualified graduates capable of creating tangible impact across various economic sectors. It also underscores Madinet Masr’s commitment to applied education and long-term strategic partnerships with academic institutions.

Commenting on the agreement, Abdallah Sallam stated:
“At Madinet Masr, we firmly believe in building strong bridges between academic education and the labor market. Investing in young talent is a core pillar of our sustainable growth strategy. Partnering with leading educational institutions enables us to help shape a new generation of innovative professionals capable of addressing future challenges.”