vivo Names Egyptian Superstar Mohamed Hamaki as Brand Ambassador in Egypt, Coinciding with the Launch of the New V60 Smartphone
vivo, a global leader in smartphones and consumer electronics, has announced Egyptian music icon Mohamed Hamaki as its official brand ambassador in Egypt. The announcement coincides with the official launch of the company’s latest flagship device, the vivo V60, in the local market.
The collaboration comes as part of vivo’s strategy to strengthen its presence in Egypt and build deeper connections with consumers by partnering with one of the country’s most popular and influential artists. Hamaki’s credibility, creativity, and strong appeal among younger audiences reflect vivo’s vision to combine cutting-edge technology with relatable, human-centered experiences.
“We are delighted to welcome Mohamed Hamaki to the vivo family as our official brand ambassador in Egypt,” said Islam Adam, Brand Manager of vivo Egypt. “Hamaki is a true inspiration who has captured the hearts of both youth and families, making him the perfect partner to represent vivo’s mission of delivering innovative, high-quality experiences that resonate with a wide audience. This partnership underscores our commitment to becoming the first choice for Egyptian consumers seeking innovation, reliability, and style.”
The newly launched vivo V60 blends modern design with powerful performance. It features the Snapdragon 7 Gen 4 processor built on 4nm architecture, offering high efficiency and speed, supported by up to 16GB of LPDDR4x RAM and 512GB UFS 2.2 storage, enabling smooth multitasking and advanced gaming performance.
Photography is a central focus of the V60, with AI-powered features such as AI Aura Light 2.0 for balanced, natural lighting, AI Erase 3.0 for seamless object removal, and AI Magic Move for creative flexibility in photos and videos. The device also introduces ZEISS Multifocal Portrait with five classic focal lengths (23mm, 35mm, 50mm, 85mm, 100mm), offering users professional-grade versatility. A Super Telephoto ZEISS periscope lens, powered by the Sony IMX882 sensor and f/2.65 aperture, ensures sharp, detailed images even in low light, with 10× Telephoto Stage Portrait maintaining lifelike colors and natural skin tones.
The V60 boasts a 6.77-inch quad-curved AMOLED display with ~1.5K resolution (2392×1080), 120Hz refresh rate, and an industry-leading 5,000 nits peak brightness, delivering vibrant visuals and an immersive viewing experience for gaming and entertainment.
With the launch of the vivo V60 and the appointment of Mohamed Hamaki as its brand ambassador, vivo aims to solidify its position as the preferred smartphone brand for Egyptian consumers, merging state-of-the-art technology with a touch of artistry and cultural resonance.