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The UAE Ministry of Economy and Tourism has integrated Amazon UAE into its Essential Goods Price Platform, making Amazon.ae the first e-commerce platform to join the government initiative launched in April. The move expands price comparison beyond traditional retail outlets to include online shopping, supporting greater transparency, fair competition and smarter purchasing decisions.

The partnership was formalized through a memorandum of understanding signed at the ministry's headquarters in Dubai, in the presence of Abdullah bin Touq Al Marri, Minister of Economy and Tourism. The agreement was signed by Abdullah Ahmed Al Saleh, Undersecretary of the Ministry, and Ronaldo Mouchawar, Amazon's Vice President for the Middle East, Africa and Türkiye.

Digital Integration and Consumer Protection

Al Marri said digital transformation and innovation are central to the UAE's vision of building a knowledge-based economy guided by international best practices. He noted that the partnership strengthens digital integration between government entities and global digital platforms, while using advanced technologies to develop solutions that enhance consumer protection and transparency in e-commerce.

He added that the ministry is continuing to develop an integrated digital ecosystem based on data and innovation to monitor and analyze commodity prices, promote smart shopping and expand partnerships with major local and international e-commerce companies. These efforts support the objectives of the UAE's "We the UAE 2031" vision.

Regular Price Updates and Data Security

The ministry said the integration will enable regular updates of product price information according to approved technical standards, ensuring data accuracy, reliability and timely updates.

The platform will also maintain high standards of digital information protection, governance and cybersecurity. This is intended to help consumers make more informed purchasing decisions by providing accessible information on essential goods prices and facilitating comparisons across different retailers.

Platform Tracks 33 Products Across Retail Outlets

The platform currently monitors 33 priority products identified based on consumer purchasing patterns. The list includes 17 essential consumer goods and 16 other key products.

Prices are monitored in real time across 12 major retail outlets in the UAE, in addition to Amazon.ae, which is the first e-commerce platform to join the initiative.

The platform displays the minimum and maximum prices of each product at every participating outlet, allowing consumers to compare prices across stores, branches and online platforms. It also enables users to create customized grocery baskets based on their needs and automatically directs them toward the most cost-effective option.

Amazon Highlights Smarter Shopping Experience

Ronaldo Mouchawar said Amazon continues to support customers in making smarter shopping decisions. He noted that Amazon.ae provides consumers across the UAE with access to millions of products, including groceries, household goods and personal care items, alongside fast delivery services and competitive prices.

Mouchawar welcomed the partnership with the Ministry of Economy and Tourism, describing Amazon.ae's participation as a reflection of the shared commitment to helping consumers shop with confidence and supporting the UAE's vision of building a digital economy centered on consumer needs.