e&CX Solutions Rebrands as etisalat cx solutions as etisalat Group Marks 50 Years

Monday 19 October 2026 16:49

A New Chapter Under the etisalat Name

e&CX Solutions has officially adopted the name etisalat cx solutions, coinciding with etisalat Group’s celebration of its 50th anniversary and the launch of a new phase in its corporate journey.

Earlier this month, etisalat marked five decades since its establishment in 1976 under the theme “50 Years Together, 50 Years Etisalat.” The Group announced that it would move forward under the Etisalat name, which has been associated with its customers for 50 years.

The rebranding reflects the Group’s renewed vision to strengthen its position in telecommunications while expanding its capabilities in artificial intelligence.

Expanding Customer Experience Capabilities

As a member of etisalat Group, etisalat cx solutions will continue providing customer experience services in Egypt and international markets. The company said the new phase builds on years of investment in modern technologies that have expanded its capabilities and enhanced the experiences it provides to clients and their customers.

The company’s transformation comes as part of etisalat Group’s broader evolution, which began in 2022 with an expanded focus on digital services, cloud computing, cybersecurity and artificial intelligence.

The Group’s strategy is centered around four key areas: Telco, AI & Business Solutions, Infra and Fintech, with AI increasingly integrated into networks, operations and customer experiences.

etisalat Group Reaches 250 Million Subscribers

Over the past 50 years, etisalat Group has developed from a telecommunications infrastructure provider in the United Arab Emirates into an international telecom and technology group.

Its operations have expanded across fixed and mobile communications, internet and fibre optics, as well as successive generations of wireless technologies.

Today, the Group serves more than 250 million subscribers across 38 countries spanning the Middle East, Asia, Africa, and Central and Eastern Europe.

Sherif Attia Highlights the Importance of the Rebrand

Sherif Attia, CEO of etisalat cx solutions, said the company was proud to celebrate the Group’s 50th anniversary and continue its journey under the etisalat name.

He emphasized that the name carries a long-standing legacy of trust among both employees and clients, adding that the company aims to maintain that trust as it enters its next phase.

Attia also highlighted the rapid evolution of customer experience and the growing role of AI in reshaping the sector.

He noted that the Group’s new vision positions etisalat cx solutions to help businesses deliver smarter and more personalized customer experiences while maintaining the human element at the heart of its services.

About etisalat cx solutions

Formerly known as e& cx solutions Egypt, etisalat cx solutions is a subsidiary of etisalat Egypt and part of etisalat Group.

The company provides integrated customer experience services, combining strategic CX consulting with contact centre solutions, outsourcing, operational consulting and HR management services.

Its solutions are supported by technologies including artificial intelligence, knowledge management, robotics and data analytics.

Building on its development from a traditional business process outsourcing provider into a consulting partner, etisalat cx solutions works with businesses to enhance customer loyalty, engagement and overall business impact across high-growth markets.