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 valU Jordan, a leading financial technology company in the Middle East and North Africa (MENA) region, has announced a strategic partnership with Hypermax, the grocery retail brand fully owned by Majid Al Futtaim in Jordan. The agreement allows customers to utilize valU’s "Buy Now, Pay Later" (BNPL) solutions across Hypermax branches nationwide, as well as on its e-commerce platform.

Enhancing Payment Flexibility

This integration significantly boosts payment flexibility for Hypermax customers when shopping across various departments, encompassing both food and non-food products. It enables shoppers to distribute the cost of their daily purchases through a variety of flexible payment plans tailored to each customer's approved credit limit.

As part of this collaboration, the valU payment option will be directly accessible at the Point of Sale (POS) across all Hypermax branches in Jordan. Customers can easily select valU at checkout, enjoying a seamless payment experience that combines convenience with financial agility.

Key Partnership Highlights

FeatureDetails

Service ProvidedBuy Now, Pay Later (BNPL) flexible payment plans.

AvailabilityAll physical Hypermax branches in Jordan and online platforms.

Eligible ProductsGroceries and non-grocery merchandise.

Customer BenefitSpreading the cost of daily purchases based on pre-approved credit limits.

Executive Insights on Flexible Payment Solutions

Mohammad El-Yousef, CEO of valU Jordan, emphasized the strategic importance of this integration:

"Our partnerships with leading brands, including Hypermax, are a core part of our vision to expand flexible payment solutions and integrate them more closely into customers' daily shopping experiences. These solutions are no longer limited to large purchases; they have become a tool to help customers manage their spending with greater flexibility and ease. Through these partnerships, we are upgrading the shopping experience to meet evolving consumer expectations and supporting the retail sector's shift toward more integrated experiences."

Jerome Akel, Regional Director of Majid Al Futtaim Retail – Hypermax Jordan, stated:

"We continuously seek new ways to enhance the shopping experience for our customers, starting from products and services to the payment options available at checkout. Our partnership with valU grants customers greater flexibility in completing their daily purchases, making the shopping experience smoother and more responsive to changing consumer needs and preferences."

Through this alliance, both Hypermax and valU are actively dismantling the barriers associated with traditional payment methods. The partnership aims to accelerate the adoption of digital payments across Jordan while fostering continuous innovation and sustained growth within the retail sector.