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valU, the leading financial technology platform in the Middle East and North Africa (MENA), announced today the launch of its groundbreaking rewards program, marking the first time an instant cashback feature on payments has been introduced in the Egyptian market.

The launch underscores valU’s ongoing commitment to developing innovative financial solutions that enhance the customer experience. By offering immediate monetary rewards on eligible transactions, the platform is eliminating the traditional friction of accumulating points or enduring long waiting periods for redemption.

Seamless Integration and Flexibility The new program allows customers to earn instant cashback on every financing transaction executed using their valU credit limit. The reward value is credited immediately upon transaction completion. Users can easily redeem this cash by topping up their valU prepaid card, ensuring a fluid and highly flexible experience across the company's integrated financial ecosystem.

By adopting this novel approach to loyalty programs, customers receive an instant notification detailing their cashback amount the moment a purchase is made. This transparent system empowers users to track and utilize their rewards at their convenience, adding tangible value to every transaction.

Comprehensive Ecosystem Coverage The instant cashback rewards are applicable across a wide array of valU’s flagship products and services, ensuring a unified experience. This includes:

The extensive valU merchant network

valU prepaid card top-ups

Sha2labaz financing services

In-app Shop'IT purchases

Customers will earn cashback as a percentage of the value of interest-bearing financing transactions. Furthermore, the program extends to promotional campaigns—including zero-interest payment plans, Spark'IT offers, and special discount events—allowing users to stack additional rewards. To provide maximum flexibility, all earned cashback remains valid for a full year from the transaction date.

Building a Simpler, More Transparent Financial Future Commenting on the milestone, Omar Abdelhadi, Head of Growth and Product at valU, emphasized the program's user-centric design.

"At valU, we continue to develop financial experiences that are simpler, more transparent, and highly valuable to our customers," stated Abdelhadi. "By launching Egypt's first instant cashback rewards program on payments, our customers receive their rewards directly with every eligible transaction, eliminating the need to collect points or navigate complex redemption procedures. This launch reflects our dedication to building a more integrated financial ecosystem that allows customers to benefit from real, immediate value across valU's diverse services."

This strategic launch further solidifies valU’s position at the forefront of the consumer finance sector, actively supporting the rapid evolution of digital payments in the Egyptian market.