Souhoola Targets 40% Growth in 2026 as Financing Volume Reaches EGP 2.5 Billion in Q1
CEO Ahmed El Shanawany Highlights Expansion Plans, Customer Growth and Strong Banking Partnerships at Huawei Cloud FinTech Summit 2026
Souhoola Consumer Finance is on track to achieve approximately 40% growth in 2026, supported by strong financing activity, an expanding customer base, and continued investment in technology and funding capabilities, according to Ahmed El Shanawany, Chief Executive Officer and Managing Director of Souhoola Consumer Finance.
Speaking during the Huawei Cloud FinTech Summit 2026, El Shanawany said the company generated nearly EGP 2.5 billion in financing volumes during the first quarter of 2026, reflecting solid demand for consumer finance solutions and keeping the company aligned with its annual growth targets.
El Shanawany revealed that Souhoola's customer base has now exceeded 380,000 customers, while approximately 45,000 new clients joined the platform during the first quarter alone, underscoring the growing adoption of digital consumer finance services in Egypt.
Expansion Plans Continue
As part of its ongoing growth strategy, Souhoola plans to expand its physical presence with the opening of a new branch in Sheikh Zayed during the third quarter of 2026. The company is also continuing to strengthen its distribution network, having already surpassed 20 points of sale, with plans to increase the total number to approximately 24–25 locations by the end of the year.
El Shanawany noted that the company's expansion strategy focuses on improving accessibility to financing services while supporting its broader objective of reaching new customer segments across Egypt.
Strong Funding Position
The Souhoola CEO highlighted the company's diversified funding structure, revealing that it currently works with 23 banking partners and maintains financing facilities totaling approximately EGP 6 billion.
He explained that these partnerships provide the liquidity required to support the company's rapid growth and enable it to meet increasing customer demand while maintaining a healthy funding profile.
Securitization Program Gains Momentum
On the capital markets front, El Shanawany said Souhoola has completed securitization transactions worth approximately EGP 1.5 billion since the beginning of the year.
The company is targeting an additional EGP 1 billion in securitization issuances before the end of 2026, which would bring the total value of securitization transactions completed during the year to around EGP 2.5 billion.
He described securitization as a key funding tool that supports the company's growth strategy by enhancing liquidity and creating additional capacity for future financing activities.
Deepening Technology Partnerships
Commenting on technology and digital infrastructure, El Shanawany emphasized the importance of Souhoola's collaboration with Huawei Cloud, expressing the company's aspiration to further expand cooperation in cloud services, data management, and advanced digital capabilities.
He noted that technology remains a critical enabler of Souhoola's growth strategy, helping the company improve operational efficiency, enhance customer experience, and support the development of innovative financial solutions.
About Ahmed El Shanawany
Ahmed El Shanawany is the Chief Executive Officer and Managing Director of Souhoola Consumer Finance, one of Egypt's leading consumer finance companies. He oversees the company's strategic growth initiatives, funding programs, digital transformation agenda, and market expansion plans. Under his leadership, Souhoola has significantly expanded its customer base, strengthened its banking partnerships, and enhanced its position within Egypt's rapidly growing consumer finance sector.