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Bank Misr’s 2026 Ramadan campaign, “Hena Masr… Hafdal Kol Marra Ageelak”, has achieved remarkable success, becoming the most-streamed and widely shared advertisement of the season.

The campaign’s theme song has resonated strongly with audiences, generating nearly 2 million user-created videos across social media platforms, amassing over 40 million interactions, in addition to engagement on the bank’s official channels. This unprecedented level of user participation reflects the deep connection audiences have formed with the campaign’s message.

The song topped music streaming charts, reaching number one on Anghami and Spotify with a significant lead over other Ramadan campaigns. On Anghami alone, it achieved over one million streams within the first three days, setting a new benchmark for Ramadan advertising on the platform.

Social media traction has been equally impressive. The campaign dominated trending lists on TikTok, Instagram, YouTube Music, and X, while also leading Anghami’s Egyptian and Arabic song charts. Its widespread adoption highlights how successful campaigns encourage audiences to actively participate and integrate the message into their daily online interactions.

The success of Bank Misr’s “Hena Masr… Hafdal Kol Marra Ageelak” exemplifies the power of campaigns that connect authentically with viewers, transforming a commercial into a cultural and digital phenomenon during Ramadan 2026.