OpenAI Begins Testing Ads on ChatGPT for Free and Go Users
OpenAI has started testing advertisements on its ChatGPT platform for users of the free tier and the Go plan, as part of a measured approach to integrating ads without compromising user privacy or the overall product experience, according to TechCrunch.
Brad Lightcap, OpenAI’s Chief Operating Officer, stated that the rollout will be gradual and iterative to ensure ads are delivered in a safe and responsible manner. He added that advertising is not intended solely as a revenue driver, but could also enhance the user experience if implemented correctly, while maintaining a high level of trust and strong protection of personal data. The company plans to review performance and user feedback over the coming months to assess the effectiveness of the initiative.
In a related context, OpenAI co-founder Sam Altman reiterated the company’s commitment to keeping AI accessible for free to all users. He noted that the number of free ChatGPT users in the United States exceeds that of its competitor Claude, highlighting the differing scale and challenges faced by each platform.
The move comes amid intensifying competition across the AI sector, as platforms seek sustainable monetization models that do not undermine user trust or market positioning. The current ad testing is focused on the U.S. market, with no confirmed timeline yet for international expansion.
