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Samsung Electronics expanded its presence at Mobile World Congress (MWC) 2026 in Barcelona, showcasing its Galaxy S26 series alongside its Agentic AI vision and connected ecosystem experiences across mobile, wearables, tablets, and PCs. Building on the momentum from Galaxy Unpacked, Samsung is demonstrating how Galaxy AI anticipates user needs and delivers more personalized, intuitive, and seamless experiences.

At the core of this showcase is the Galaxy S26 series, Samsung’s latest AI-powered smartphones, paired with ecosystem innovations such as the Galaxy Buds4 series. The combination illustrates how Galaxy AI operates cohesively across devices to simplify everyday tasks.

TM Roh, CEO and President of the Device eXperience (DX) Division, stated:
"MWC is an opportunity to show not only where Galaxy AI is today, but where it’s going next. From the Galaxy S26 series to emerging form factors like Galaxy XR and TriFold, we’re pushing the boundaries of mobile technology while keeping the user experience central to every innovation."

Galaxy S26 Series: AI-Powered and Intuitive

The Galaxy S26 series emphasizes proactive, agentic AI experiences that enhance user convenience:

Key Features:

Privacy Display: First-of-its-kind built-in privacy control for mobile devices.

Performance: Powered by Snapdragon 8 Elite Gen 5 on Galaxy S26 Ultra with redesigned Vapor Chamber for stable AI operations.

Camera Innovations:

Brightest Galaxy camera yet with wider apertures for low-light clarity.

Enhanced Nightography video and upgraded Super Steady for cinematic stability.

Photo Assist: Edit images via natural voice commands.

Creative Studio: Transform images into stickers, wallpapers, and other styles.

Agentic AI Experiences:

Now Nudge & Now Brief: Context-aware suggestions and personalized briefings.

Circle to Search with Google: Image-based smart search.

Upgraded Bixby, Gemini & Perplexity: Multiple AI agents streamline tasks across apps.

Expanded Galaxy Ecosystem Experiences

Samsung is emphasizing continuity and personalization across devices:

Galaxy Buds4: AI-enhanced interactions for convenience.

Galaxy Book6 Pro & Ultra: Optimized productivity and performance demonstrations.

Galaxy Tab S11: Large-screen AI experiences and multitasking.

Galaxy Watch8 Series: Personalized wellness and health insights.

Intelligent Infrastructure and Connected Health

Samsung extends its AI strategy beyond consumer devices:

AI-Driven Factories: Autonomous manufacturing with AI agents, digital twins, and real-time analytics.

Connected Care via Xealth: Integrated digital health solutions across hundreds of hospitals for proactive patient management.

Next-Generation Leadership

Samsung highlighted future form factors and technologies:

Galaxy XR & TriFold: Hands-on experiences of new mobile innovations.

Galaxy Foundation: Focus on privacy, security, sustainability, and responsible AI development through Samsung Knox and hardware protections.

Satellite Connectivity: Expanded for Galaxy S26 smartphones in North America, Europe, and Japan to ensure emergency communication when networks are unavailable.

Networks Business: AI-Driven Infrastructure

Samsung showcased its end-to-end AI-powered network vision:

CognitiV Network Operations Suite (NOS) with Agent Fabric: Multi-agent AI systems for planning, installation, maintenance, and optimization.

Network in a Server: Software-driven edge AI solution enabling enterprises to deploy AI services locally for real-time responsiveness.

Exhibition Booths:

Galaxy Experience Booth: Hall 3, Fira Gran Via, March 2-5.

Samsung Networks Booth: Hall 2, Stand 2M20 (invitation-only).

Samsung’s MWC 2026 presence demonstrates its commitment to agentic AI, connected ecosystems, and next-generation infrastructure, delivering a vision where AI enhances daily life and professional environments alike.