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E& Egypt has launched its Ramadan initiative, “Family Plate”, in collaboration between the company’s Corporate Social Responsibility (CSR) sector and the E& Foundation, aiming to provide daily Iftar meals to thousands of deserving families across multiple governorates. The initiative also includes collective Iftar events under the name “Family Gathering”, fostering family cohesion and social bonding during Ramadan.

The initiative reflects E& Egypt’s ongoing commitment to its social role and its vision of creating sustainable human impact. Beyond traditional food support, it seeks to revive the spirit of Ramadan gatherings as a symbol of warmth, family unity, and social solidarity, enabling families to share meals in a respectful and joyful environment. The program emphasizes empowerment as a core principle of the company’s community engagement.

To ensure efficient and transparent delivery, E& Egypt collaborates with the Egyptian Food Bank to prepare, package, and distribute daily Iftar meals. Additional partnerships with local NGOs across various governorates ensure broad geographic coverage and precise targeting of the most vulnerable groups.

Employees actively participate in meal preparation and distribution, reinforcing a culture of volunteerism and teamwork within the company, and highlighting that social responsibility is integral to E& Egypt’s identity, not a seasonal activity. The initiative’s impact extends beyond Ramadan through the distribution of Eid cookies to all beneficiary families, spreading joy and ensuring continuity, while demonstrating the company’s long-term commitment to society.

Eng. Ahmed Embabi, Head of Branding, Corporate Communications, and Sustainability at E& Egypt, stated:
"We believe social responsibility is an essential part of our business model, and the true value of any organization is measured by its ability to make a tangible impact in people’s lives. Through ‘Family Plate’ and ‘Family Gathering’, we translate our Ramadan campaign message, ‘Real joy is making someone happy’, into actionable reality. We are moving beyond traditional charity by establishing an organized, efficient model that ensures support reaches those who need it most and creates measurable impact."

He added:
"Our role extends beyond providing advanced technological services; it encompasses leveraging our capabilities and institutional expertise to build a sustainable developmental framework. Through these initiatives, we promote family stability via effective partnerships and clear mechanisms that ensure lasting impact, because true joy begins when we are the reason for it."

About E& Foundation:
Established in 2013, the E& Foundation is E& Egypt’s development and sustainability arm. It has launched numerous programs and projects supporting underprivileged groups, contributing to sustainable development and improving the lives of individuals in the communities it serves.