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the AI chatbot developed by xAI, has recorded notable growth in its U.S. market share in recent months, even as it faces mounting criticism and regulatory scrutiny over controversial outputs.

According to new data from Apptopia, Grok’s share of the U.S. chatbot market rose to 17.8% in January, up from approximately 14% in December and just 1.9% during the same period last year. The figures signal accelerating user adoption amid intensifying competition in the artificial intelligence sector.

The surge comes against the backdrop of a fierce AI race in Silicon Valley, where xAI—owned by entrepreneur Elon Musk—has been expanding its computing infrastructure and investing heavily to strengthen its competitive positioning.

Grok has recently drawn scrutiny following reports of its use in generating sensitive AI-driven content, prompting regulators to increase oversight of compliance and content moderation practices on the platform. Although xAI introduced additional safeguards to limit misuse, debate continues over the effectiveness of these measures.

Competitive rankings show Grok solidifying its position as the third most-used chatbot in the United States in January. Its integration within X has provided access to a broad user base, boosting visibility and engagement.

Meanwhile, data indicates that ChatGPT, developed by OpenAI, held a 52.9% market share in January, down from higher levels a year earlier. Gemini from Google increased its share to 29.4%, underscoring intensifying competition and user diversification across platforms.

Industry observers view Grok’s rapid expansion as a direct outcome of Musk’s ecosystem integration strategy, combined with growing user interest in exploring alternative AI tools within a rapidly evolving market.

As Grok continues to expand its footprint in the U.S., the company’s central challenge remains balancing aggressive growth with adherence to evolving ethical standards and regulatory frameworks, amid increasing pressure for stricter AI governance.