myGINNE Accelerates Egypt Expansion with Advanced Digital Solutions
myGINNE, a global leader in retail technology with over a decade of experience developing digital solutions for stores, has announced a new strategic expansion into the Egyptian market. This move aims to empower independent retailers to adopt digital transformation at an affordable cost and with minimal technical complexity. The expansion aligns with Egypt’s Vision 2030 objectives to strengthen the digital economy and develop the country’s commerce ecosystem.
Advanced Solutions Tailored for the Egyptian Market
myGINNE offers a comprehensive digital platform for managing small and medium-sized stores, including inventory management, sales tracking, expense monitoring, customer and employee management, and electronic invoicing. The platform operates via a cloud-based system that works seamlessly on any device without requiring additional equipment or high investments.
Accessible and Easy-to-Use Technology
The platform allows retailers to subscribe starting from EGP 250 per month, making advanced technology accessible to small and micro-business owners. Stores can be monitored and managed from anywhere at any time through an intuitive interface designed specifically for the Egyptian market, with no need for specialized training.
Clear Vision for Expansion
Mr. Saurebh Verma, CEO of myGINNE, emphasized that the Egyptian market is one of the fastest-growing and most dynamic retail markets in the region.
Verma said: “We believe that digital transformation for retailers is a cornerstone of supporting the Egyptian economy. Our goal is to reach 100,000 retailers by the end of 2026 through an expanded network of distribution partners across the country. We aim to provide practical and flexible solutions that help retailers grow in a highly competitive market.”
Hoda Elbaz, Marketing Manager at myGINNE, highlighted the company’s clear approach to facilitating digital transformation for retailers.
She said: “We provide technology specifically designed for the needs of the Egyptian market, based on in-depth studies that reflect the reality of retailers’ work. With subscriptions starting at just EGP 250 per month and a platform that works on any device—including mobile phones—digital transformation becomes accessible to everyone without financial or technical burdens.”
Solutions Addressing Daily Retail Challenges
The retail sector faces ongoing challenges in inventory tracking, expense management, sales recording, customer and employee monitoring, and electronic invoicing.
myGINNE offers integrated, ready-to-use solutions that help retailers manage their stores more accurately and efficiently, directly contributing to increased profits, reduced losses, and improved operational efficiency.
Why Thousands of Retailers Rely on myGINNE
myGINNE delivers a fully integrated digital transition experience without requiring any special devices or complex technical setups. Its solutions are developed in India with global expertise and a deep understanding of the Egyptian market and retailers’ daily needs.
Thousands of retailers across Egypt rely on this trusted system to manage their businesses more efficiently, benefiting from precise data and advanced analytical tools that support fast, informed decisions, enhance profitability, and promote sustainable growth.
About myGINNE
myGINNE is a global leader in retail technology solutions, offering advanced digital platforms to support small and medium-sized stores worldwide. The company combines international technical expertise with deep insight into local market needs, enabling retailers to achieve growth and success in an increasingly digital economic environment.