Egyptian Entrepreneurs Turn Shark Tank Ideas into Amazon.eg Success Stories
A new generation of Egyptian entrepreneurs is proving that innovation and persistence can transform simple ideas into powerful brands. From wrinkle-release sprays to science-backed haircare, local founders are redefining what it means to build a business in Egypt’s fast-evolving digital economy. With support from platforms like Shark Tank Egypt and Amazon.eg, these entrepreneurs are turning creativity into commercial success—and taking Egyptian-made products from local shelves to national (and even international) recognition.
Innovation Meets Opportunity
One of the most compelling stories comes from Shady Mabrouk, the marketing professional behind Iron Mist, Egypt’s first wrinkle-release spray. “I wanted to test my marketing skills with a product that solved an everyday problem,” says Mabrouk. Priced at an accessible EGP 275, Iron Mist’s formula removes wrinkles within seconds without damaging fabrics.
The product quickly caught the eye of Abdallah Sallam, President and CEO of Madinet Masr, who invested after Mabrouk’s appearance on Shark Tank Egypt. “Shady identified a real customer need and executed with clarity,” says Sallam. “It’s a great example of how practical innovation can fuel Egypt’s next phase of growth—combining customer insight with digital expertise.”
Amazon.eg: Powering Egypt’s Entrepreneurial Momentum
After its television debut, Iron Mist joined Amazon.eg in October 2025—an expansion that Mabrouk says “transformed the business overnight.” Sales doubled as the brand gained access to Amazon’s nationwide customer base. “Appearing on Shark Tank opened doors, but Amazon.eg helped us walk through them,” he adds. “The platform gives startups visibility, credibility, and the tools to scale efficiently.”
Through programs such as Fulfillment by Amazon (FBA) and data-driven seller insights, Amazon.eg empowers small and medium-sized businesses (SMBs) to grow while ensuring fast, reliable delivery. “Iron Mist embodies the resilience and creativity of Egyptian entrepreneurs,” says Omar Elsahy, General Manager of Amazon Egypt. “Our collaboration with Shark Tank Egypt gives founders the infrastructure and visibility they need to expand their brands locally and globally.”
Building a Community of Success
Iron Mist is part of a growing roster of Shark Tank Egypt success stories thriving on Amazon.eg. Among them is Curlit, a homegrown brand redefining curly hair care in Egypt. Founded by Alya Othman, Curlit blends science and sustainability, offering products tested and certified to meet global standards. “Amazon.eg has been pivotal for our growth,” Othman says. “We’ve now expanded to Amazon Canada, bringing Egyptian innovation to international customers.”
Other Egyptian startups scaling through Amazon.eg include Pavo, Ashry Naturals, Carpetivity, Asfoura, and Life Snacks—each representing the diversity and creativity of Egypt’s startup landscape. Customers can explore these brands year-round and enjoy exclusive offers during Amazon’s White Friday Sale, with special deals, Prime benefits, and flexible payment options.
Shaping the Future of Egyptian Innovation
From local labs to living rooms, Egypt’s entrepreneurs are leveraging global platforms to reach new heights. By coupling innovative ideas with the digital infrastructure of Amazon.eg, they’re building a more connected, resilient, and opportunity-rich future for Egyptian retail—one product at a time.