Kenzz Celebrates Three Years of Growth with “All Good Things Come in 3s” Campaign
Kenzz, Egypt’s first homegrown mass-market e-commerce platform, is celebrating its third anniversary with the launch of a nationwide campaign that blends mega deals, large-scale activations, and community-focused initiatives. The three-week celebration, which began on September 3, highlights Kenzz’s rapid ascent as Egypt’s first locally born e-commerce player and reaffirms its mission to make online shopping affordable, accessible, and trustworthy for households across the country.
Themed “All Good Things Come in 3s,” the anniversary campaign not only marks three years of operations but also three years of shared progress with millions of Egyptian families. Built around customer-first initiatives, the campaign underscores Kenzz’s commitment to making e-commerce more inclusive and rewarding.
Highlights include exclusive anniversary offers, Tuesday “treasure hunts” featuring products at symbolic price points of EGP 3, 33, 333, and 3,333, as well as Wednesday flash sales from 6 to 9 PM on hundreds of items. To bring the festivities to the streets, Kenzz staged large-scale on-ground activations, capped by a colorful birthday cake parade that toured some of Cairo’s most iconic landmarks, including Kasr El Nil, Downtown, and Nasr City.
Since its launch in 2022, Kenzz has grown into one of Egypt’s fastest-rising digital platforms, surpassing 4 million app downloads. In 2025, the platform’s vendor community has expanded significantly, with sellers reporting an average 47% revenue increase, fueled by tailored vendor programs, competitions, and Bosla—Kenzz’s proprietary analytics-driven tool designed to optimize inventory and performance. The company has also broadened its product offerings across categories ranging from electronics and home essentials to fashion and personal care, positioning itself as a trusted one-stop shop for everyday needs.
Ahmed Atef, Co-Founder and CEO of Kenzz, said:
> “Celebrating the third anniversary with the Egyptian community isn’t just a milestone; it confirms that our vision delivers real impact. Many Egyptians now rely on Kenzz daily, showing that affordability, cultural resonance, and trust are what truly move the market forward. This is our way of thanking our customers and partners, while making clear that Kenzz is only at the start of its journey to scale, innovate, and redefine how e-commerce serves Egyptians.”